Director of
Strategic Partnerships
Auction Division Expansion, Orange County
Reporting directly to the Founder. Accountable for selecting city brokerage partners, establishing Sellers Reserve Auction Divisions, and turning activated agents into auction production.
Distribution is the constraint. Not demand.
The Auction Advantage presentation has proved the method converts. Sellers respond to competition and transparency, and agents respond once they see a campaign run properly.
What we lack is a way of putting that method into every city at once without Sellers Reserve owning offices, employing agents or carrying fixed cost.
The answer is the Auction Division inside an existing brokerage, and the person who builds those divisions city by city is the Director of Strategic Partnerships.
The bottleneck
Founder led expansion caps us at one city at a time.
The fix
A Director who installs the Auction Division operating system locally.
The outcome
Productive divisions, measured by auctions, not by signatures.
The job is not to sign up agents. It is to build city Auction Divisions that produce.
Market intelligence
Know each city: brokerage landscape, agent density, property values, seller pain points and local influencers.
Brokerage selection
Identify the brokerage most capable of becoming the credible Auction Division partner for that city.
Relationship development
Win trust with the broker or owner, office leadership, top agents, trainers and marketing teams.
Hands on activation
Help the brokerage establish the Auction Division, recruit the first 20 agents and launch with discipline.
Ongoing performance
Measure activity, coach execution, identify listings and move the office from training to production.
Everything from the first broker meeting to the first auction.
Brokerage Partnerships
- City brokerage mapping and scoring
- Broker and owner presentations
- Auction Division agreements
- Launch planning with office leadership
- Expansion into additional offices
Agent Activation
- Selecting the first 20 agent cohort
- Sellers Reserve accreditation delivery
- Seller presentation training
- CRM and operating system onboarding
- Operational readiness sign off
Production Support
- First seller appointments
- Auction candidate identification
- Campaign standards and audits
- Weekly pipeline review
- Monthly division scorecard
Brand & Content
- Reserve Magazine contributions
- Under the Hammer participation
- Local case study production
- Recognition through the Reserve Elite Network
- Auction Advantage presentations to brokerages
An agent is activated, not merely recruited.
Activation commission is only earned when an agent is genuinely operational. This protects the brand, protects the brokerage, and protects the value of your own portfolio.
Joined
The agent has formally joined the brokerage Auction Division.
Accredited
Sellers Reserve onboarding and accreditation completed.
Systemised
Entered into the Sellers Reserve operating system and CRM.
Ready
Meets the minimum operational readiness standard.
No layers. No filter.
You report to the Founder. You sit in on broker presentations, division launches and auction days. Everything Sellers Reserve learns in one city is yours to reuse in the next.
- Weekly one to one strategy session
- Joint attendance at early broker and owner meetings
- Live coaching through division launches and auction days
- Direct input into training, media and campaign standards
- A seat at the table as the national rollout is designed
You will be trained to deliver the system, then to teach it.
Sellers Reserve Accreditation
Auction Advantage Presentation
Brokerage Selection & Scoring
Auction Division Launch System
Agent Onboarding & Activation
Seller Presentation Standards
Campaign Audit & Quality Control
Performance Reporting & Analytics
Accreditation combines practical workshops, assessment, certification and continuing education. It is also the curriculum you will deliver inside every Auction Division you establish.
The Market Builder Blueprint
Exactly what success looks like, phase by phase, so there is never any ambiguity about what winning means.
Prepare
- Sellers Reserve accreditation
- Auction Advantage presentation certification
- City scoring across your fourteen cities
- Shortlist the first six to eight target brokerages
- Shadow Michael on live campaigns and broker meetings
Establish
- Broker and owner meetings each week
- Secure the first city launch partner
- Agree the Auction Division structure and launch date
- Select and begin accrediting the first 20 agent cohort
- Publicly launch the first division
Produce
- Move each division from training into seller appointments
- Generate the first auction listings and case studies
- Establish additional divisions across your territory
- Run the weekly pipeline and monthly scorecard cadence
- Build toward Market Builder Accelerator tiers