Sellers Reserve
Luxury interior overlooking the Pacific in Newport Coast
Section Three

The Compensation Model

Commission only. No salary. Minimal reward for activity, real money for establishing a division, exceptional money when that division produces.

The Principle

You are paid for building markets, not for collecting signatures.

The strategy says do not optimise for the number of accredited agents, optimise for active auction producing agents. The pay structure says exactly the same thing, in money.

Layer One

Brokerage Activation

$2,500

Earned when a brokerage formally establishes a Sellers Reserve Auction Division and completes onboarding.

Layer Two

Agent Activation

$250 per agent

Earned as each agent completes accreditation and onboarding and becomes operationally active, capped at the first 20 agents per division.

Layer Three

Auction Production

10% to 15%

Of Sellers Reserve net revenue generated by that Auction Division during its first twelve months.

Establishment Milestones

$7,500 per completed division, paid as the division actually comes to life.

Brokerage launches its Auction Division$2,500
First 10 agents activated$2,500
Full 20 agent cohort activated$2,500
Total establishment commission per division$7,500

We do not pay the full $7,500 simply for a signed agreement. The economic value is created when the brokerage genuinely launches and the agents become productive. A further $2,500 expansion commission is earned whenever an existing brokerage group launches another qualifying office or Auction Division.

The Market Builder Accelerator

Prove you can do it repeatedly, and the percentage rises.

10%

1 to 3 productive divisions

Of Sellers Reserve net revenue produced.

12.5%

4 to 6 productive divisions

Of Sellers Reserve net revenue produced.

15%

7 or more productive divisions

Of Sellers Reserve net revenue produced.

Applied prospectively

A higher tier applies to revenue produced from the point you reach it. It is not applied retrospectively to earlier divisions, which keeps the model simple and predictable for both sides.

Residual, with a limit

Months 1 to 12: 10 to 15 percent, depending on tier. Months 13 to 36: 5 percent, provided you remain actively responsible for the relationship. After 36 months the production residual ends, or will be renegotiated subject to ongoing need and contribution.

Model It Yourself

Your portfolio, live.

4
20
$400,000

Production rate is applied prospectively as your portfolio grows: 10 percent for one to three divisions, 12.5 percent for four to six, 15 percent from seven.

Brokerage activation$10,000
Agent activation$20,000
Portfolio net revenue$1,600,000
Production rate applied12.5%
Production commission$200,000
Residual at 5%, months 13 to 36$80,000

Year One total commission

$230,000

$310,000 including the residual through month 36

Worked Example

One city. One brokerage. One productive division.

You identify a strong brokerage, develop the relationship, present Sellers Reserve, secure ownership commitment, establish the Auction Division, select the initial agents, coordinate training and accreditation, assist the launch, and work alongside the agents to generate the first auction opportunities.

Establishment

Brokerage launches$2,500
10 agents activated$2,500
20 agents activated$2,500

Establishment total

$7,500

Production

Division net revenue, first 12 months$400,000
Equivalent auctions at $1M average sale27 campaigns
Production rate, tier one10%

Production commission

$40,000

Total from building one genuinely productive market$47,500
Portfolio Economics

Each division you build stays in your portfolio for the life of its commission schedule.

1 division · 10%
$47,500
4 divisions · 12.5%
$230,000
7 divisions · 15%
$472,500
14 divisions · 15%
$945,000

Each division modelled at 20 activated agents and $400,000 of Sellers Reserve net revenue in its first twelve months. Figures exclude the residual and any expansion offices.

Establishment across 14 divisions

$105,000

Production at 15% on that portfolio

$840,000

Residual at 5%, months 13 to 36

$280,000

Territory and Account Ownership

Protected accounts, managed markets.

Your accounts are protected

If you originate and develop a brokerage, it is your account for commission purposes, including every office that brokerage group later launches.

Markets are managed, not owned

Partner density in a city is determined by market size, performance, property volume and brokerage capability, so no single Director is granted permanent ownership of an entire metropolitan market.

Because this role is commission only and may operate across state lines, the written commission agreement, contractor classification, the point at which commissions are legally earned, and post termination treatment will be prepared with employment counsel. The commercial structure on this page is what that agreement will document.

The Orange County coastline at golden hour
The Point

The company and the Director win from exactly the same outcome.

Not recruited agents. Successful, productive Auction Divisions.